hope akello

experience design / systems thinking / facilitation

Creative Careers project hero image

Creative Careers

Designing a system that uses visual language to make fragmented information accessible and personal.

Overview

Outputs
Website (digital resource hub)
Digitized resources
3 Interactive Tools
Illustration System
Infographic
Role
Design Lead, PM
Timeframe
8 months

Context

Background

The Career Development + WIL Office provides career advising and career-related programming for Emily Carr University students and alumni.

Problem

Career resources were siloed across multiple university departments and even when students could find them, career information for creative fields can be hard to navigate and connect with.

Opportunity

Centralize the information in a comprehensive hub, design three interactive tools to address the most common challenges students bring to advising, and build a visual language that makes it all feel approachable and relevant to the students using it.

Advisors noticed a pattern: students were coming into advisory meetings unprepared, not because they weren't motivated, but because they didn't know how to prepare. Emailed instructions were not enough.

Various career resources from university departments before centralization
Career resources from various university departments, before centralization

The Resource Hub

The final design of the resource hub is organized around how students think. We structured everything around the questions students ask, using plain language in the copy. Advisors helped surface the most common questions and those questions informed the architecture.

The Creative Careers homepage on a device
The Creative Careers homepage The Creative Careers resources page The Creative Careers resources page with expanded sections

The Tools

The office knew they needed three interactive tools, one for each recurring challenge students brought to appointments.

Visual metaphor: magnifying glass

The Resume Builder helps students build a master resume — a comprehensive document they can draw from when tailoring job applications.

The closet analogy came from something an advisor said in a meeting. When we needed a way to explain what a master resume actually is, I drew it: your master resume is a closet, the resumes you send to employers are the outfits.

Resume Builder tool screenshot
Visual identity — design students Illustrations — me Interaction logic — team
Visual metaphor: telescope + constellations

Students often struggle to identify and name their transferable skills. The design starts broad by asking for your degree, and narrows toward more specific and personal content: your actual skills.

"What are your skills?" is an intimidating question. Instead, the design starts with users selecting their degree and major, then the specific software tools associated with their coursework. From these selections, the associated skills are surfaced.

Skill Identifier tool screenshot
Visual identity — design students Illustrations — me Data structure — me + developer student Interaction logic — team
Visual metaphor: binoculars + jungle path

This tool took the longest to develop and was designed by me, after the students' early concepts kept producing the same result: degree name → job title. I wanted to challenge that and present something more expansive.

The Reframe

Instead of degree → career, the tool became a self-reflection instrument. It asks about passions, skills, and workplace values, then surfaces career directions based on that combination. Your degree is one input, not the answer.

Drag and drop interaction

With each question, students drag and drop floating shapes into a holding circle — claiming their selections rather than typing or checking boxes.

Q1 — Industries

circle bubbles

Q2 — Skills

semi-circle bubbles

Q3 — Values

pill bubbles

Results

At the end, students receive a four-page PDF worksheet to bring to an advising appointment. This tool is a starting point, not a verdict.

Career Pathfinder tool screenshot
Visual identity — design students Illustrations — me Infographic — me Interaction + PDF — me
Visual metaphor: binoculars + jungle path

Career Pathfinder

This tool took the longest to develop and was designed by me, after the students' early concepts kept producing degree name → job title. I wanted to challenge that and present something more expansive.

The Reframe

Instead of degree → career, the tool became a self-reflection instrument. It asks about passions, skills, and workplace values, then surfaces career directions based on that combination. Your degree is one input, not the answer.

Drag and drop interaction

With each question, students drag and drop floating shapes into a holding circle — claiming their selections rather than typing or checking boxes.

Q1 — Industries

circle bubbles

Q2 — Skills

semi-circle bubbles

Q3 — Values

pill bubbles

Results

At the end, students receive a four-page PDF worksheet to bring to an advising appointment. This tool is a starting point, not a verdict.

Visual identity — design students Illustrations — me Infographic — me Interaction + PDF — me
Binoculars and jungle path illustration
Career Pathfinder screenshot

Impact

1,800+

Students, alumni, and prospective applicants supported annually

24/7

Transformed in-person services into an accessible digital resource

30+

Resources consolidated, streamlining access for students, alumni, and advisors

Curriculum Integration

Adopted by faculty and shared across other institutions

Update

Since launch, the Creative Careers site has continued to evolve. While the current design reflects updated university branding, the core functionality, layout, and structure remain true to our original goals of making career resources more accessible, student-centered, and actionable.

The updated Creative Careers website
The updated Creative Careers website